The 4 P’s are four dimensions which represent the basic components that should be included in the marketing concept:

  • Product (product policy)
  • Price (price policy)
  • Place (distribution policy)
  • Promotion (communication policies)
See also (glossary Digital Marketing):

External links:

Avatar for Jan


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.
Avatar for Jan

Latest posts by Jan (see all)