Enlargement of the 4P-model which is like that turned into the 7P-model. The 7P-model is especially important regardring the successful distribution of services. The expansion of another 3 P’s is necessary because there are further aspects that are important and should be included when it comes to services marketing.

The 7P-model includes:

– Product (product policy)
– Price (price policy)
– Place (distribution policy)
– Promotion (communication policies)
– People (human resources policy)
– Process (process policy)
– Physical Facilities


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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