Behavior of the customers is used for setting the prices of commercial goods. In this case price determination is controled by online information behavior (e.g. analysis of browser history or click paths), demographic characteristics or social media profiles of end consumers. Like this price determination includes also emotional, psychological and behavioural apsects.


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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