Below-the-line-marketing characterizes unconventional communication- and advertising methods like for example sponsoring or Guerilla Marketing. Below-the-line-marketing is the opposite of above-the-line-marketing.

See also (glossary Digital Marketing):

External links:


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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