Concept that describes how an organization draws its competitive boundaries. Regarding their target customers as well as the technologies used by these target customers the company opens a clear position in its competitive environement. Like this the Business Domain Concept (positioning) does not correspont to a comapany’s mission but is a relevant part of it. The mission includes also the vision, values and further competences of the company, what is not part of the positioning.


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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