Call To Action is a term used in marketing. It describes a call to a user, by which an immediate reaction of the same is to be evoked. Thus the Call To Action can be regarded as an easily understandable and effective action request to the appropriate user. The user can, for example, be the visitor of a landing page.

See also (glossary Digital Marketing):

External links:

 

Jan

My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

Latest posts by Jan (see all)

Back to Glossary Index Page