The term Cash Cow is defined in the BCG matrix (Boston Consulting Group matrix), also known as growth-share matrix. Products that have a stable position on the market. They do not really have market growth anymore but they command a really high market share. You should primarily skim financial resources. Excessive investments are not recommended.

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Jan

My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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