Entirety of all properties that characterize a company and differentiates it of its competitors. Significant point: The CI is shaped by the self-perception of the company. The CI should not be mixed up with the company’s image that is influenced and shaped by outside people what is called Corporate Image.


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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