Method where product users are included in the design process of interactive products with the objective to ensure a high product usability. Because of that – goals, tasks and desired qualities that should be included in the final product – are the most important factors to be focused on by developing the product.


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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