Customer relationships is a building block of the Business Model Canvas. It represents the relationships between the company and its customers. Customer relationships include customer acquisition and customer maintenance, but also sales promotion. Both personal and automated customer relationships are possible – that is, customer relationships include telephone calls, e-mails, personal conversations, and measures at the point of sale through to the creation of an online community in which customers can exchange information with each other. The company has to ask itself which customer segments are best reached by which means of communication and which are the most efficient in terms of costs. It is also important to consider how customer relationships can be anchored in the business model. In connection with existing customers, a customer-oriented company also integrates a CRM system that records and specifically evaluates customer data in order to derive important recommendations for the correct handling of customers. Only in this way can the company meet existing and potential customers at eye level, meet their requirements and satisfy them.

See also (glossary Business Model Canvas):

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My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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