Method with the objective to emphathize with a product user so that you are able to think of new and customized problem-solving approaches. Like this you have the possibility to develop ideas that are perfectly adjusted to a product users’ requests.


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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