Digital Sales is the digitalization of sales. Sales is an element / line of business (LoB) in Porter’s value chain. This mainly together with marketing. Thus, Digital Sales can be seen as a new element of a digital value chain. It uses elements of social media and other digital solutions. Thus, a large audience / target group can be reached with relatively few financial means.Why this is interesting for a Chief Digital Officer (CDO)?
According to Porter, Lines of Business (LoB) are the standard for structuring companies and their areas of responsibility. Examples are Sales, HR, Logistics, Production, etc. Therefore this is elementary for Chief Digital Officer (CDO). Often so-called silos or silodenks are formed, i.e. the departments do not think cross-company or cross-process. With the help of end-to-end processes, this can be broken down. In addition, the agile approach offers many possibilities to break up companies and their business areas in their silo thinking.
See also (glossary Line of Business (LOB)):
- Line of Business (LOB)
- Digital Marketing
- Digital Sales
- Human Resources (HR)
- Human Resource Management (HRM)
In order to make a profitable business, it is essentiell to sell something in most business models. Sales is challenging big changes in the digital world. This is the reason why the topic is interesting to Chief Digital Officers (CDOs).
See also (glossary Digital Sales):