Enterprise 2.0 describes a change or the resulting corporate construct with regard to the work and communication structure of the companies. Enterprise 2.0″ therefore uses modern Web 2.0 technologies to coordinate communication and knowledge management (dissemination and accessibility of knowledge) within the company. This is accompanied by the fact that company hierarchies take a back seat and the opinion of all employees as a whole as well as the employees themselves are in the foreground. This means that it is believed that everyone can always share and make available his or her existing knowledge (regardless of the hierarchy level), and that innovation and efficiency in the company can also be improved. In addition, company projects and the like are no longer primarily controlled by leading positions, but rather the use of social software is used much more to organize oneself collectively and to drive the project forward together. Enterprise 2.0″ does not only change communication and the way companies work. Rather, this process changes the entire way of thinking as it takes place in the company.
There are six essential elements that are perceived as formative for “Enterprise 2.0”: Search, Link, Authoring, Tags, Extensions and Signals.

Search: This describes that content can be accessed via the simple search function.

Links: Additional, relevant information can be linked via the search function.

Authoring: Content can be easily published and edited (and usually by several people). This means that content and contributions can always be adapted, updated and supplemented over time.

Tags: Authors and users can assign contents, contributions, publications, etc. so-called tags – as keywords – which describe the topic of the contribution (e.g. from a blog post).

Extensions: Observation of the behaviour of web users. On the basis of these observations, recommendations can be made for future meaningful or even necessary behaviour.

Signals: Possibility to subscribe to content. This also makes new users aware of these contents.


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My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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