The term Graphical User Interface (short: GUI) describes the user interface of a software. It is used for human-machine interaction. A good user interface / usability ensures high customer satisfaction (KPI NPS).

Why this is interesting for a Chief Digital Officer (CDO)?
Usability is a very important product feature in the digital world. Often it is the USP, like the iPhone. That's why the idea of thinking from the design point of view is keyword: Design Thinking. For this reason Scrum is important for Chief Digital Officer (CDO) to know.

See also (glossary Usability): Why this is interesting for a Chief Digital Officer (CDO)?
Often you want to measure the performance of an organization or a project. KPIs are suitable for this. Since the digital world is data-driven, KPIs are very important for measuring success. That is why this is essential for Chief Digital Officer (CDO).

See also (glossary Key Performance Indicator (KPIs)):

External links:


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

Latest posts by Jan (see all)