Greenfield approach means in terms of internal digitalization the implementation approach based on a completely new architecture; on the “green field”.

The opposite approach is called brownfield.

Jan

My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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