A Line of Business (short: LOB) often refers to an internal corporate business unit, whereas the term “industry” refers to an external view that includes all competitors competing in a similar market.

Examples in the legacy world: e.g. Sales, Marketing, etc.

In the digital world these would be e.g. Digital Sales, Digital Marketing, etc.

See also (glossary Line of Business (LOB)): See also (glossary Internal Digitalization):

External links:


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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