Line of Business
A Line of Business (short: LOB) often refers to an internal corporate business unit, whereas the term “industry” refers to an external view that includes all competitors competing in a similar market.
Examples in the legacy world: e.g. Sales, Marketing, etc.
In the digital world these would be e.g. Digital Sales, Digital Marketing, etc.See also (glossary Line of Business (LOB)):Digitalization):
- Digital Strategy
- Digital Architecture
- Digital Factory
- Digital Governance
- Digital Organization
- Digital Processes
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