Marketing Automation describes the automation of marketing tasks and can help a company to digitize both marketing and sales processes. Marketing automation is primarily implemented with the help of appropriate software – the fact that the term “marketing automation” is often equated with the software itself is not correct. By automating recurring marketing tasks, marketers can be relieved and focus on creating creative content, which is exactly what makes marketing automation so effective. Routine standard to-dos, which cost an enormous amount of time and are extremely tedious due to their low demands, can be easily transferred to software tools. Such routine tasks are, for example, sending emails, sending posts and distributing targeted content.

Why this is interesting for a Chief Digital Officer (CDO)?
Some Chief Digital Officer (CDO) are very marketing oriented. Or the company they are working for see the digital world more in a marketing point of view (I guess this is the reason why many online marketing agencies call themselves now digital agencies). Sometimes the Chief Marketing Officer (CMO) is the CDO, too.
See also (glossary Digital Marketing):

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My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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