Term defined in the BCG matrix (Boston Consulting Group matrix), also known as growth-share matrix. New products, that have a very high potential of market growth but at the moment only little market shares. The strategie can be defined as a selective approach. You should invest in products with a promising future. But you should avoid further investments in flopping products.


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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