Search Engine Marketing includes all measures to attract website visitors. This is complemented by Search Engine Optimization (SEO) to optimize the visibility of the website.

Why this is interesting for a Chief Digital Officer (CDO)?
Some Chief Digital Officer (CDO) are very marketing oriented. Or the company they are working for see the digital world more in a marketing point of view (I guess this is the reason why many online marketing agencies call themselves now digital agencies). Sometimes the Chief Marketing Officer (CMO) is the CDO, too.
See also (glossary Digital Marketing):

External links:


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

Latest posts by Jan (see all)