The Touchpoint is a marketing term. It means the contact between customer and company. During a customer journey, e.g. like shopping, it is possible that there are several Touchpoint contacts.

A customer informs itself by a website about the product and the store (Touchpoint 1). Via Facebook, the User comments are checked (Touchpoint 2). By entering the store, there is the direct customer interaction (Touchpoint 3).

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My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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