BASF Digital Transformation

BASF Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following BASF's Digital Transformation will be described in detail.


Company name:BASF SE
Logo:Logo BASF
Description:Largest chemical company in the world headquartered in Germany
Chief Digital Officer (CDO): Dr. Frithjof Netzer

Social Media BASF


Chief Digital Officer (CDO)

Name:Dr. Frithjof Netzer

Social Media Chief Digital Officer (CDO)


External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Increasing efficiency in agriculture (Value Proposition): digital approach – Smart Farming

Company name:„Lab Assistant“-Tool (own company)
Description:Web-based tool that takes on the time-consuming task of compiling recipes for building coatings. The app also provides access to the corresponding BASF products and all their technical data.

Maglis (own startup/platform)
Description:Onlineplatform for farmers
Website Competitor:

Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

Name:Startup Autobahn
Description:Innovation platform that connects startups of all development stages with industry-leading corporate partners to pilot their technology. All this with the aim to reach a successful production-ready implementation.

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.

Name: BASF Incubator / Chemovator
Description:Incubator for innovative business ideas from all BASF employees. Here, innovative products, digital business models or comprehensive complete solutions are developed as quickly as possible to market maturity. These are mainly products, solutions and business models that are related to the chemical industry.

Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.

Name: POMP (Startup Autobahn)
Description:Startup with the mission to create a global distribution network for on demand fuel delivery. It is the only fuel on demand service solution and they want to supply companies as well as individuals. This startup wants to implement a modern and premium refueling solution that is fast, flexible and convenient.

Description:Enables direct communication between manufacturer and supplier via digital order platform

Digital Subsidaries

Name:BASF Business Services
Description:BASF Business Services GmbH is a wholly-owned group company of BASF SE, whose service portfolio ranges from designing and optimizing business processes throughout the value chain to the consulting, development and operation of IT systems.

Name:BASF New Business
Description:BASF New Business identifies and opens up new areas of industry beyond the core activities of BASF.

Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.

Name:Digital Hub Ludwigshafen/Mannheim
Description:The Digital Hub Mannheim/Ludwigshafen strengthens these existing competences and combines them with an established network of startup companies. Targeted methods are used to conduct research on the application of digitisation in the chemical and healthcare industries. Numerous municipalities and private venture capitalists ensure that innovative technologies and services can be brought to market faster.


Apps of the corporate.
More about Apps can be found here in the glossary: App.

Google App Store:

Further Apps

BASF Admixture Innovations VR
Description:Virtual Reality exhibition of past and future innovations in concrete admixtures from BASF
Google App

Maglis® Agronomic Advice
Description:Digital product application offering market knowledge and agronomic information (aim: making good decisions, recognize risks, etc.)
Google App Store:

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.

BASF 4.0With this strategy, the company aims to adapt to the changes in industry 4.0. Due to digitalization, a change is taking place in the chemical industry, as can already be seen in the industrial sector. With a corresponding strategy, the company wants to tackle the digital transformation of the company.

Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.


Digital Architecture

Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.


Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.

DevOps operating model in the public cloudMany companies follow today the state-of-the-art DevOps approach. This is needed to provide apps und infrastructure as soon as possible.

Digital Organization

Type of control of the business units that the company chooses to implement digitalization.


Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.


Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.

Smart ManufacturingBy using digital technologies and data, the effectiveness of the equipment and the efficiency of production processes can be increased. With mobile devices, employees and decision makers have access to relevant information for their daily work. The linking of production and business processes enables decisions to be made faster and better. For more information see also Smart Factory.

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See also

See also (glossary External Digitalization):

See also (glossary Internal Digitalization):

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