Deutsche Bank Digital Transformation

Deutsche Bank Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following Deutsche Bank's Digital Transformation will be described in detail.

Overview

Company name:Deutsche Bank
Logo:Logo Deutsche Bank
Description:Financial backbone of german enterprises.
Website:https://www.deutsche-bank.de/pk/lp/international-clients.html
Chief Digital Officer (CDO):Thomas Nielsen

Social Media Deutsche Bank

Blog:https://www.der-bank-blog.de/author/deutsche-bank/
LinkedIn:https://linkedin.com/company/deutsche-bank
Youtube:https://www.youtube.com/channel/UCPnyEf4lc5_RF4QY4bT2KRw
Twitter:https://twitter.com/deutschebankag?lang=en
Instagram:https://www.instagram.com/deutschebank/?hl=en
Crunchbase:https://www.crunchbase.com/organization/deutsche-bank

Chief Digital Officer (CDO)

Name: Thomas Nielsen

Social Media Chief Digital Officer (CDO)

LinkedIn:https://www.linkedin.com/in/thomasbnielsen

External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

n.a.

Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Payments

Company name:Modo Payments
Description:Modo is a payments platform building flexible payments stacks for merchants. 
Website: https://modopayments.com/
Competitor:AliPay

Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Acelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

Name:Blockchain Business Solution Accelerator
Description:Innovation Hub focusing on ‘Blockchain 2.0’
Website:https://www.h-farm.com/en

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.

Name:Pitch Portal / Netzwerk mit Start-up-Experten
Description:Innovation Hub focusing on ‘Blockchain 2.0’
Website:https://www.h-farm.com/en

Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.

n.a.

Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.

Name: Deutsche Bank Innovation Labs
Description: We’re a focal point for innovation with a simple, practical role: we connect startups to decision makers within Deutsche Bank. In this way, we help Deutsche Bank adopt emerging technology solutions that enhance, improve and reimagine the way we serve our clients.
Website: https://labs.db.com/

Apps

Apps of the corporate.
More about Apps can be found here in the glossary: App.

Google App Store:https://play.google.com/store/apps/developer?id=Deutsche+Bank+AG&hl=en
iTunes:https://itunes.apple.com/us/developer/deutsche-bank-ag/id361172749?mt=8

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

Name:Digital Factory
Description:The Digital Revolution is transforming every industry. Deutsche Bank understands the influence of a more digital world on its operating model and has embarked on a journey to becoming more technology-led. Our ambition is to be a leader in the area of digitalisation using the power of our data in order to understand customers better, make more informed decisions, further strengthen our control functions, and focus on our clients’ needs. This is a small snapshot of what we are doing:

Website:https://www.db.com/company/en/digitalisation.htm

Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.

n.a.

Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.

n.a.

Digital Architecture

Describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.

n.a.

Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.

n.a.

Digital Organization

Type of control of the business units that the company chooses to implement digitalization.

n.a.

Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.

n.a.

Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.

n.a.

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See also

See also (glossary External Digitalization):


See also (glossary Internal Digitalization):

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