Deutsche Telekom Digital Transformation

Deutsche Telekom Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following Deutsche Telekom's Digital Transformation will be described in detail.


Company name:Deutsche Telekom AG
Logo:Logo Telekom
Description:Europeans biggest telecommunication company
Chief Digital Officer (CDO):Nils Stamm

Social Media Deutsche Telekom


Chief Digital Officer (CDO)

Name:Nils Stamm

Social Media Chief Digital Officer (CDO)


External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Connecting people all over the world


Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

Name:Challenge up!
Description:Challenge up! Is an international accelerator and start-up program, which is initiated and organized by Intel, Deutsche Telekom and Cisco. The program is aimed at start-ups and supports them financially as well as with access to innovations, technical know-how, and corresponding networks and expert connections.
The program mainly deals with the areas Internet of Things (“IoT”) / Internet of Everything (“IoE”) and related areas such as intelligent solutions (Smart Home, Smart City, Smart Energy, Networked Cars, Wearables, Industry 4.0).

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.

Name:Hubraum – Tech Incubator
Description:Hubraum is the technology incubator of Deutsche Telekom. The incubator sees its task in bringing together various start-ups, all of which are still in the early development phase. According to the plan, this will promote the transfer of innovation and develop new business opportunities that will benefit both parties equally.
With regard to cooperation with start-ups to promote new opportunities, the incubator will focus primarily on innovation trends. In particular, Hubraum focuses on 5G technology, Artificial Intelligence (AI) and the Internet of Things.

Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.

Description:Techboost itself is a startup of Deutsche Telekom and at the same time the startup program of Deutsche Telekom.

Techboost offers the start-ups a partnership-based collaboration that advances both – both in terms of awareness and in terms of the company’s solution and products.

Techboost addresses start-ups with cloud-based, innovative business models and supports them individually with credit for the Open Telekom cloud, tariff discounts and advice in marketing, sales and communications.

Digital Subsidaries

Name:Deutsche Telekom Capital Partners (DTCP)
Description:DTCP is both an autonomous investment platform and an investment management group that advises on both assets and funds. DTCP is supported by Deutsche Telekom, other institutions and over 60 other companies.
DTCP has three different business divisions: Venture capital, private equity and advisory services for the technology, media and telecommunications sectors.

Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.



Apps of the corporate.
More about Apps can be found here in the glossary: App.

Google App Store:

Further Apps

App name:Telekom Protect Mobile
Description:Represents a firewall for mobile phones. The Telekom mobile network in combination with the app allows cyber attacks to be detected and fended off immediately.
Google App Store:

App name:Magenta SmartHome
Description:The app enables smart home devices such as lights, electronic devices, alarm systems or heaters to be controlled conveniently while on the move.
Google App Store:

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

T-SystemsDeutsche Telekom subsidiary and leading service provider for information and communications technology. The company’s mission is to support the digital transformation of other companies.

Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.

“Leading European telecommunications provider”This strategy also means leadership in customer experience, leadership in technology, and leadership in other companies’ productivity.

This strategy gives rise to three strategic areas of action for Deutsche Telekom:
1. All solutions from a single source, combined with perfect service
2. Integrated Gigabit networks
3. Secure ICT solutions and strong in the network of things

You can find more information here.

Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.


Digital Architecture

Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.


Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.


Digital Organization

Type of control of the business units that the company chooses to implement digitalization.


Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.

UQBATEUQBATE is a Deutsche Telekom program that originates from the innovation department and is designed to train people with innovative ideas and support their implementation. With this program, Deutsche Telekom drives innovation forward.

You can find further information here.

Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.


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See also

See also (glossary External Digitalization):

See also (glossary Internal Digitalization):

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