SAP Digital Transformation

SAP Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following SAP's Digital Transformation will be described in detail.


Company name:SAP SE
Description:World market leader for ERP
Chief Digital Officer (CDO):Bertram Schulte

Social Media SAP


Chief Digital Officer (CDO)

Name: Bertram Schulte

Social Media Chief Digital Officer (CDO)


External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Digital transformation of companies

Name:SAP Digital Business Services (Own Company)
Description:SAP Digital Business Services offers customers a combination of expertise and software, digital platforms, and services. The aim is to provide the best possible support for companies in their digital transformation.
Competitor’s Website:

Transport Planning

Name:Synfioo (Own Startup)
Description:Software-platform monitoring transport chains in real-time
Competitor’s Website:n.a.

Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

Name:SAP IoT Startup Accelerator
Description:Accelerator program accessible worldwide, which supports selected B2B start-ups in the areas of Digital Supply Chain, Manufacturing, Digital Assets and Industry 4.0.

Name:Techstars IoT Accelerator
Description:Techstars is a worldwide network that helps young entrepreneurs in particular to achieve more success. Techstars has 3 divisions: The Startup Program, the Mentoring-Driven Accelerator Program and Innovation Partnerships. The Startup Program as well as the Mentoring-Driven Accelerator Program helps founders to accelerate the start-up process and enables the different founders from the programs to inspire each other and share their knowledge. For example, innovation partnerships can help drive brand growth by fostering innovation.

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.

Name:SAP.iO Foundry
Description:SAP.iO Foundaries are located in Berlin, New York, Tel Aviv, San Francisco, Munich, Paris, Singapore and Tokyo.
SAP.iO Fund & Foundries supports innovative startups that leverage SAP data, APIs, and technologies to develop products, find customers, and transform industries.
SAP.iO Fund does this by investing in external startups of enterprise software in the early stages of development. It supports those startups that offer SAP customers innovative approaches that add value to SAP solutions.

Digital Subsidiaries

Description:CBS (Corporate Business Solutions) is a subsidiary of SAP SE, which was founded as an independent SAP consulting company for international industrial companies.

In 2005, CBS merged with Materna. Materna is an internationally active IT consulting company that advises companies on all aspects of digitization and supports them with appropriate technologies. With the merger, Materna wanted to expand its competencies in the area of SAP solutions.

CBS addresses international industrial companies and supports them in the implementation and processes with SAP solutions in order to prepare these companies for both globalization and digital transformation.

SAP S/4HANA is ERP software that covers all everyday processes within a company. This software is a worldwide standard product. It plays a very important role in this context, as companies can use it to design a sustainable process and system landscape.

Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.


Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.

Name:Data Space
Description:Data Space is a space for innovation in which the right atmosphere prevails to bring together “digital” minds, thought leaders and new ideas. It serves to facilitate exchange in a creative as well as stress-free environment. The Data Space consists of: Data Hall, Data Kitchen, Data Room and Data Hub. All rooms serve different purposes within this framework and can also be booked.

Name:SAP Startup Focus
Description:SAP Startup Focus is a support program for young companies that are increasingly interested in working with SAP and in developing offerings based on SAP technologies (e.g. SAP Cloud or SAP HANA platform). The program was created to facilitate this access to the SAP ecosystem and to create valuable offerings for a broad spectrum of industries.
The program is very successful and has already produced 260 significant solutions by 2017 that will be made available to SAP customers.
The program provides contact between start-ups and experienced companies. While the young founders benefit from the experience of the other side, the “established” companies receive incentives and innovative approaches to strengthen their business.


Apps of the corporate.
More about Apps can be found here in the glossary: App.

Google App Store:

SAP App Center

Further Apps

App name:SAP CRM Service Manager
Description:With the help of this app the efficiency as well as the effectiveness of the sales force can be increased. This is achieved by real-time access to tools and relevant information. The app connects to SAP Customer Relationship Management (SAP CRM) and enables status updates, last-minute changes, accurate data collection and higher first-time fixed rates.
Google App Store:

App name:TwoGo by SAP
Description:The app serves the organization of carpooling opportunities.
Google App Store:

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

Digital Business ServicesSAP Digital Business Services offers customers a combination of expertise and software, digital platforms, and services. The aim is to provide the best possible support for companies in their digital transformation.

Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.

Intelligent servicesSAP says of itself, “One important factor that sets us apart from other vendors is our forward-thinking approach. This shows that they are not primarily interested in maintaining traditional ERP systems, but in helping customers prepare new business processes and implement them in IT. This is the only way to support companies in their digital transformation.
This is how SAP convinces at all levels with innovative services and a future-oriented solution.

Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.


Digital Architecture

Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.


Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.


Digital Organization

Type of control of the business units that the company chooses to implement digitalization.

SAP Community Network (SCN)Is a network in which customers as well as SAP experts can exchange information.

Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.

SAP Cloud PlatformThe SAP Cloud Platform is a platform provided as a service by SAP to other companies (PAAS).
The SAP Cloud Platform is a business transformation platform and serves as the technological foundation for building the intelligent enterprise.

You can find more information here.

Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.

SAP Social Media AnalyticsSAP developed this tool together with Netbase. It is a software that enables companies to evaluate the opinions of their customers from every single social media platform. This enables companies to better understand the needs and wishes of their customers and use them to coordinate different corporate actions.

Posts regarding SAP

Posts regarding Internal Digitalization

See also

See also (glossary External Digitalization):

See also (glossary Internal Digitalization):

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