Vonovia Digital Transformation

Vonovia Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following Vonovia's Digital Transformation will be described in detail.


Company name:Vonovia SE
Description:Vonovia is a German real estate group and market leader in its field.
Chief Digital Officer (CDO):Daniel Riedl

Social Media Vonovia


Chief Digital Officer (CDO)

Name:Daniel Riedl

Social Media Chief Digital Officer (CDO)


External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Modern housing and housing services for a better quality of life


Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

Name:Blackprint Booster
Description:The Blackprint Booster has made it its business to promote the real estate industry.

With its accelerator program, the Blackprint Booster seeks founders who want to revolutionize and improve the real estate industry with innovative ideas. By appropriate support, which is available both in financial regard and in Coaching, projects, connections to networks also premises, young business ideas as well as innovative business models are to be advanced.

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.


Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.

Description:Roobeo is not a digital startup of Vonovia itself, but Vonovia Technical Services (part of Vonovia) supports Roobeo with capital.
Roobeo is an IT and services company that provides a supply cloud for commerce, industry and real estate. In this way, the company is setting new standards for the digitalization of the construction and craft industries and accelerating procurement processes.
In this way, business partners are digitally networked with each other and make all purchases bundled on a single platform.
Since digital processes also play a role in the real estate industry in order to increase efficiency, the Roobeo business model closes a “gap in this market” (statement by Stephen Guhr, Managing Director of Vonovia Engineering GmbH).
Website:n.a. (German website only)

Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.



Apps of the corporate.
More about Apps can be found here in the glossary: App.

Google App Store:https://play.google.com/store/search?q=vonovia

Further Apps:

App name:Vonovia IR
Description:The Vonovia IR App provides access to all investor relations information.

The app provides direct access to general information on the company, financial news, share price performance, key financial figures and key data on Vonovia bonds.
In the Publications section you will find a library where you can download annual and quarterly reports, quarterly presentations and webcasts on the Annual General Meeting and Annual Press Conference. In addition, you can import financial dates directly into your personal calendar.
Google App Store:https://play.google.com/store/apps/details?id=com.vonovia.irapp

App name:Vonovia Eigentümer App (Owner App)
Description:The app makes it possible to digitally manage all documents related to real estate.
The service team can also be reached via the app.
Google App Store:https://play.google.com/store/apps/details?id=com.easysquare.live.vit

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.


Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.


Digital Architecture

Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.


Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.


Digital Organization

Type of control of the business units that the company chooses to implement digitalization.


Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.

EasysquareEasysquare is an online platform that Vonovia uses to perform various mobile activities, such as
On-site inspections, defect detection or traffic safety can be mapped. With the help of the corresponding app (owner app), the property manager only needs an iPad and a normal mobile phone to process his work orders. This simplifies the process considerably.

Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.


Posts regarding Vonovia

  • n.a.

Posts regarding PropTech

See also

See also (glossary External Digitalization):

See also (glossary Internal Digitalization):

Leave a Reply

Required fields are marked