How Beiersdorf CDO deals with digitalization
by Jan June 25, 2019
CDO Martin Böhm is working for Beiersdorf since 2007. From August 2017 until today he is in the position of the Beiersdorf CDO (Chief Digital Officer). With his professional experience of 11 years in the company he achieved much knowledge about data, analytics and marketing….
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How Daimler CDO deals with digitalization
by Jan March 1, 2019
CDO Generally speaking every big company has its own CDO – Chief Digital Officer. One who holds a management position and the responsibility to plan and steer the digital transformation of the company. Sabine Scheunert has been holding the Daimler CDO position since 2016. Daimler…
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