Above-the line-marketing describes promotion with the help of  traditional media such as tv-, radio-, print- or outdoor advertising. Above-the-line-marketing is the opposite concept of below-the-line marketing, where advertising is iniciated casually. An example of below-the line-marketing is sponsoring or pr-work.




My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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