Describes a potential customer’s way until he or she does really buy the product or rather uses the service of a company. The customer journey can also be seen as the entirety of all touchpoints with products or with the brand itself that are collected by the customer.

Jan

My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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