The Touchpoint is a marketing term. It means the contact between customer and company. During a customer journey, e.g. like shopping, it is possible that there are several Touchpoint contacts.

Example:
A customer informs itself by a website about the product and the store (Touchpoint 1). Via Facebook, the User comments are checked (Touchpoint 2). By entering the store, there is the direct customer interaction (Touchpoint 3).

See also:

External links:

Jan

My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

Latest posts by Jan (see all)

Back to Glossary Index Page