A/B-Tests are a method, that allows the testing of two different versions of a system. The original version is compared to another version that includes little modifications. Like this it is possible to find out which version works the best. Goal of this method is it to expand action as well as reaction of users and that’s why this concept is often used to improve software and webdesigns.

Why this is interesting for a Chief Digital Officer (CDO)?
The purpose of software testing is to ensure and increase the maturity and quality of a software. In the digital world software is essential. For this reason the topic is interesting for Chief Digital Officer (CDO).

See also (glossary Software Testing):

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