Key indicator out of the online-marketing. It says how much per cent of active customers can still be considered as an “active customer” after a specified period of time has passed. Of course the company has to decide what kind of definition they set up for an “active customer”. Only after that the key indicator can give information, that is helpful for the company.
In general you can say that an active customer is a customer who demands for the company’s products or services regularly.”


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

Latest posts by Jan (see all)