Digital Leadership describes a new management approach used in companies. The necessity for this kind of management is a result of the digitalization and its fundamental change reagrding traditional corporate structures. Especially companies that want to keep up with the times and want to act on the market agilely should make use of the digital leadership.
Digital leadership is marked by a strategic orientation but does also include the integration of digital changes in the company, using digital tools and devices.
In most times the CDO or the CTO (Chief Technology Officer) is responsible for the company‘s Digital Leadership.