Disruption is a process that completely changes a common market or business model through a absolutely new innovation (game changer).

One of the best known examples is the innovation of the Apple iPhone that disrupted the known mobile phone market. They say a complete new market has been created: the smartphone market. Nokia suffered a lot due to this development. They were the biggest mobile manufacturer globally. Today they are a niche player.

See also:

Avatar for Jan

Jan

My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.
Avatar for Jan

Latest posts by Jan (see all)