Additional benefit for the customer that does exceed fundamental benefits of the appropriate product or service. Especially in times where it is important for companies to surpass their competitor‘s offers, added values are a chance to stand out of the crowd of product and service providers. If added values are satisfactory companies have good chances to build up strong customer relationships and to keep a customer‘s loyalty on a long-term view.

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My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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