How Thyssenkrupp CDO deals with digitalization
Axel Berger is recently holding Thyssenkrupp’s CDO position. In the company they call his position therefore “Head of Digital Transformation”. Before he took over this role at Thyssenkrupp Materials Services GmbH he was working in eCommerce and eBusiness strategy. There he was supporting topics such as mobile applications. Now you can see him as an expert for digital strategy and transformation. Important for him is to gear all processes and products to the costumers needs.
Why should Thyssenkrupp and the Thyssenkrupp CDO be involved in digitalization?
Especially in the years of digitalization costumers are asking for personalized access to the whole offer spectrum. Being innovative and going with the time means for Thyssenkrupp developing portals for their costumers and networking everything digitally. For the company itself this meant years of preparation. What is still one of the most important aspects despite the new social channels and opportunities is the factor humanity. This means being there for the costumers personally and advise them. Industry 4.0 means for Thyssenkrupp not a completed process, it’s more like a development still in full swing. It’s a permanent task to have a look at what’s new and how these innovations can be integrated into the company.
Their new unit called Group Process and Information Technology (GPI) has together with business and stakeholders the ability to decide over the IT-architecture, applications or the infrastructure. In the digital division Digital Factory innovators are working together on current and future projects. Like this they are able to unfold the full potential for their costumers.
The „Innovation Garage” stands for future issues and the technologies of tomorrow. Teams consisting of employees, engineers, or even trainees from all departments are working together. They mainly deal with new concepts or solutions working particularly in regard to Thyssenkrupp as a technology concern with a big know-how. Regarding upcoming changes caused by the digitalization the Innovation Garage can be seen as an Accelerator of the company.
One of the startups of the Innovation Garage is carValoo – Installing trust in vehicles. With the carValoo brand, thyssenkrupp offers a digital service for fleet operators. This enables an independent and complete digital usage history to be viewed for every kilometer driven. The service is manufacturer-independent, can be retrofitted and creates transparency from the first to the last kilometer.
In Thyssenkrupps Tech-Center much effort is put into forming new start ups within the company itself by innovative employees.
According to a report from the year 2017 published by Brandwatch with the collaboration of Somtypes, Thyssenkrupp is in the first place. Examined were four sectors: volume of the discussions, twitter– and facebook-performance and how the numbers have changed compared to last year. In all these investigations Thyssenkrupp scored off as the best.
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