Digital Customer Experience
Digital Customer Experience describes a digital experience which can be provided by companies to their customers. Digital experiences can be realized with the help of digital technologies. Companies can like this expand their services on the digital level and give customers the possibility to communicate with them online. Examples for digital customer experiences are websites or mobile applications.
The Digital Customer Experience plays an important role in nowadays business especially regarding a company‘s aim to gain customers in a long-term view. Customer experiences should be generated at all the touchpoints of a customer’s journey and should be customized for every individual customer. Like this companies can take up contact with their customers and build up relationships.
- Brandwatch: 5 Ways to Offer a Great Customer Experience
- i-Scoop: Digital Customer Experience – connecting the dots
- Qualtrics: What is Digital Customer Experience Management & How to improve it?