Digital Customer Experience describes a digital experience which can be provided by companies to their customers. Digital experiences can be realized with the help of digital technologies. Companies can like this expand their services on the digital level and give customers the possibility to communicate with them online. Examples for digital customer experiences are websites or mobile applications.
The Digital Customer Experience plays an important role in nowadays business especially regarding a company‘s aim to gain customers in a long-term view. Customer experiences should be generated at all the touchpoints of a customer’s journey and should be customized for every individual customer. Like this companies can take up contact with their customers and build up relationships.

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My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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