A Unique Selling Proposition (short: USP) is a unique selling proposition of a business, product or service. A good USP is essential to survive in the world – especially in the digital world.

Why this is interesting for a Chief Digital Officer (CDO)?
The foundation of any organization is business.

See also (glossary Business):

External links:


My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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