How Adidas CDO deals with digitalization?
CDO It is Markus Rautert who holds the position of Senior Enterprise Architect for adidas. In this case he is responsible for the conception and the operation of the IT platforms in the company. With a good IT-strategy arising out of the company strategy adidas…
How BMW CDO deals with digitalization
CDO Jens Monsees is the Vice President Digital Strategy of BMW. He is the most senior employee concerning digitalization in the company. Like this he can also be titled as the CDO – Chief Digital Officer – of BMW. He established a division including about…
How Bayer CDO deals with digitalization
In her position as Bayer CDO from 2014 to 2017, Jessica Federer was responsible for the company’s digital development. Therefore they call her also the “Head of Digital Development”. As a young woman, she stood for both openness and change in her role as Bayer…
How UniCredit CDO deals with digitalization
CDO Ulrich Vilgertshofer is the man in UniCredit’s CDO position. Like this his main goal is it to work on the progress of digitalization. Stefan Lang held UniCredit’s CDO position from the mid of 2016 but he is not part of the company anymore. Unlike…
How BASF CDO deals with digitalization
‘Digitalization offers big chances by using digital technologies and data, as well as added value for our customers, increased efficiency and effectiveness.’Because of that the CDO position in companies becomes more and more important. BASF CDO has therefore also planned several measures to anchor digitization…
How SAP CDO deals with digitalization
CDO It’s Bertram Schulte who holds the SAP CDO Position already since May 2017. Prior to that, he held positions such as Vice President of Strategy Management, Director of Business Operations or Director of Demand Planning & Marketing Analytics also for SAP. ‘We transformed the…
How VW CDO deals with digitalization
As a company in the automobile industry VW felt responsible for working on their digitalization form the very beginning. It was Johann Jungwirth who held VW’s CDO position for the last three years. Like this he could built up a new sector in Potsdam which…
How Lufthansa CDO deals with digitalization
CDO In the position of the CDO it’s Christian Langer leading the digital transformation of Lufthansa Group. Lufthansa defines digitalization as one of the biggest challenges for established players, but a major opportunity, too. Nevertheless, Lufthansa wants to be recognized as the ‘most digitalized aviation…
How Siemens CDO deals with digitalization
CDO Since October 2016 Helmuth Ludwig is the Chief Information Officer (CIO) for Siemens. With regard to the digital transformation they will not fill the Siemens CDO (Chief Digital Officer) position. The company wants to approach digitalization with software developers and the occupied CIO position….
How Munich RE CDO deals with digitalization
CDO Companies often employ a CDO – Chief Digital Officer – to implement the digital transformation in the company. However, there is no Munich RE CDO. The company wants to deny digitization – at least for the time being – without the CDO’s position. Why…
How Beiersdorf CDO deals with digitalization
CDO Martin Böhm is working for Beiersdorf since 2007. From August 2017 until today he is in the position of the Beiersdorf CDO (Chief Digital Officer). With his professional experience of 11 years in the company he achieved much knowledge about data, analytics and marketing….
How Continental CDO deals with digitalization
CDO With Harald Schirmer as the Continental CDO (Chief Digital Officer), the company (Continental) didn’t just get an IT-expert on board of their digitalization process, but also a person being: a moderator, a coach, an author, blogger and jury member of the “Digital Leader Award”….