Content Marketing is a digital / online marketing method that does not focus on the advertised product itself but on content in connection with the product. Regarding content marketing, the given content is added value for the target group. That is what differentiates content marketing from traditional marketing forms that put products and services first. Added value around the product can be information but content can also be consulting or enjoyable. Content marketing can be used for customer acquisition as well as for customer loyalty.

See also (glossary Digital Marketing):

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