Customer Relationship Management (short: CRM) describes the systematic design or management of customer relationships and the associated processes in the company. Both potential and existing customers are taken into account. The main task of Customer Relationship Management is to establish and maintain a connection to the customers in order to optimise the processes affecting the customer. In this way, the company can satisfy its customers and create the prerequisites for customer loyalty, which can significantly determine the economic success of the company.

Why this is interesting for a Chief Digital Officer (CDO)?
Usability is a very important product feature in the digital world. Often it is the USP, like the iPhone. That's why the idea of thinking from the design point of view is keyword: Design Thinking. For this reason Scrum is important for Chief Digital Officer (CDO) to know.

See also (glossary Usability):

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My name is Jan Puder (LinkedIn profile Jan Puder). I am the founder & CEO of the BusinessTech-Company. Me and the BusinessTech-Company want to push the digital frontier. This is the reason, why I started this website. I want to provide information about digital businesses, especially for Chief Digital Officers.

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