Merck Digital Transformation

Merck Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following Merck's Digital Transformation will be described in detail.


Company name:Merck KGaA
Description:Merck is the oldest pharmaceutical-chemical company in the world.
Chief Digital Officer (CDO):Constantin Jauck
(Digital Strategy Manager)

Social Media Merck


Chief Digital Officer (CDO)

Name:Constantin Jauck

Social Media Chief Digital Officer (CDO)


External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Intellectual property rights to produce and market its key drugs


Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

Name:Merck Accelerator
Description:With the Accelerator, Merck is looking for opportunities to collaborate with start-ups. Startups should benefit from Merck’s experience and know-how, while Merck izself is driven by the innovative ideas and agility of the young companies.
Merck concentrates on startups that focus on their core businesses. These include bio-sensors and interfaces, fluid biopsy, clean meat and AI-assisted health solutions.

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.

Name:Bioincubator (Israel)
Description:The Bioincubator was founded by Merck Serono, a division of Merck KGaA. The foundation is a strategic initiative aimed at biotech start-ups in Israel. The initiative aims to promote innovative ideas from these start-ups by providing them with “start-up funding” and by allowing them to use Merck Serono’s modern research and development facilities for their own research purposes.
Start-up financing is financing at an “early” stage, which means that normal venture capitalists would not invest at such an early stage.
The focus is on Israeli biotech companies as they offer promising opportunities in Merck’s focus areas when it comes to discovering and developing new products.

Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.


Digital Subsidiaries

Name:Merck Ventures
Description:Merck Ventures is the strategic venture capital company of Merck KGaA. It sees its task in the (financial) promotion of technologies and products that could significantly advance the core business of Merck KGaA. In addition to financial support, Merck KGaA also supports the young ideas/companies through active cooperation in practical implementation.

Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.

Description:The Curiosity Hub is an interactive online platform that provides both information and entertainment. Users of the platform should consciously share their knowledge by writing their own articles, for example, as well as by exchanging information (e.g. comments). The platform was created as part of the realignment of the Merck brand. Through the repositioning, the brand is to be consciously associated with the value or the term “curiosity”. The reason for this anchoring in the company’s brand core is the fact that Merck sees “curiosity” both as a basis and a driving force for innovation.


Apps of the corporate.
More about Apps can be found here in the glossary: App.

Google App Store:,+Darmstadt,+Germany

Further Apps

App name:Digital Color Card
Description:The app offers a realistic impression of how the effect pigments work in motion under direct light. The app also registers movements of the device and simulates the behavior of a real color chart that is tilted. It is therefore possible to view a pigment from different angles. In addition, the app also offers a video of the moving chromaticity diagram.
Google App Store:
App name:3D Virtual Lab
Description:The VIRTUAL LAB App shows Life Science products in their laboratory environment in 3D to better illustrate them. Thus products can be made to be experienced. In addition to a smartphone, 3D cardboard glasses are required to use the app.

You can find more information about this app here.

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

Innovation Center The Merck Innovation Center is a space for innovation, right at the heart of the corporate headquarters. At the Innovation Center, employees, external startups, visionaries and companies from all over the world work together to drive innovation forward. The Innovation Center has given this project a suitable framework that not only provides the necessary premises, but also creates space for a completely new and innovative way of thinking and groundbreaking ideas.

You can find more information here.

Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.

Work 4.0In order to integrate the digital transformation in a targeted manner, Merck relies on Work 4.0.
The detailed explanation of this term can be found here.

Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.


Digital Architecture

Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.


Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.

Cooperations with other companiesTo best integrate the digital transformation, Merck cooperates with other companies.

Digital Organization

Type of control of the business units that the company chooses to implement digitalization.

Innovation Think Tank + Innovation AcademyMerck sees both research and innovation as the two driving forces behind the company’s success. Above all, digitization and new technologies make it possible to realize new products, services and business models that can improve people’s lives.
With a view to concrete implementation, Merck intends to implement an innovation strategy that shows how areas with potential for new business ideas can be identified.

In addition to the Innovation Center, four other projects are in the foreground for this purpose. One of these is the Innovation Think Tank, in which current trends and technologies are analyzed. Merck works closely with internal and external experts, research institutes and companies.

Another project is the Innovator Academy. This aims to promote Merck’s ability to innovate. Against this background, demand-oriented training courses and workshops are held with internal project teams, think tank participants and start-ups.
You can also find more information here.

Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.


Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.


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See also

See also (glossary External Digitalization):

See also (glossary Internal Digitalization):

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