Deutsche Bank Digital Transformation
Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following Deutsche Bank's Digital Transformation will be described in detail.- Deutsche Bank Digital Transformation
- Overview
- External Digitalization
- Digital Unit external
- Digital Business Model (Value Proposition)
- Digital Accelerators
- Digital Incubators
- Digital Startups
- Digital Hubs
- Apps
- Internal Digitalization
- Digital Unit internal
- Digital Strategy
- Digital Governance
- Digital Architecture
- Digital Processes
- Digital Organization
- Digital Platform
- Digital Tools
- Posts regarding Deutsche Bank
- Posts regarding FinTech
- See also
Overview
| Company name: | Deutsche Bank |
| Logo: |  |
| Description: | Financial backbone of german enterprises. |
| Website: | https://www.deutsche-bank.de/pk/lp/international-clients.html |
| Chief Digital Officer (CDO): | Bernd Leukert |
Social Media Deutsche Bank
Chief Digital Officer (CDO)
| Name: | Bernd Leukert |
Social Media Chief Digital Officer (CDO)
External Digitalization
Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.
This is about answering the questions:
- How can I design my product range to inspire the customer? (Raise Net Promoter Score)
- How can I bring my products to market as quickly as possible? (Go-to-Market strategy)
Digital Unit external
Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.
| n.a. |
Digital Business Model (Value Proposition)
A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.
More about digital business model can be found here in the glossary: Business Model.Payments
| Company name: | Modo Payments |
| Description: | Modo is a payments platform building flexible payments stacks for merchants. |
| Website: | https://modopayments.com/ |
| Competitor: | AliPay |
Digital Accelerators
Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.
| Name: | Blockchain Business Solution Accelerator |
| Description: | Innovation Hub focusing on ‘Blockchain 2.0’ |
| Website: | https://www.h-farm.com/en |
Digital Incubators
Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.
| Name: | Pitch Portal / Netzwerk mit Start-up-Experten |
| Description: | Innovation Hub focusing on ‘Blockchain 2.0’ |
| Website: | https://www.h-farm.com/en |
Digital Startups
Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.
| n.a. |
Digital Hubs
Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.
| Name: | Deutsche Bank Innovation Labs |
| Description: | We’re a focal point for innovation with a simple, practical role: we connect startups to decision makers within Deutsche Bank. In this way, we help Deutsche Bank adopt emerging technology solutions that enhance, improve and reimagine the way we serve our clients. |
| Website: | https://labs.db.com/ |
Apps
Apps of the corporate.
More about Apps can be found here in the glossary: App.
| Google App Store: | https://play.google.com/store/apps/developer?id=Deutsche+Bank+AG&hl=en |
| iTunes: | https://itunes.apple.com/us/developer/deutsche-bank-ag/id361172749?mt=8 |
Internal Digitalization
Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.
This is about answering the questions:
- How can I increase my productivity through even more digital processes?
- How can I increase my productivity through even more digital processes?
- How can I achieve faster results through even more digitalisation in the company?
Digital Unit internal
Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.
| Name: | Digital Factory |
| Description: | The Digital Revolution is transforming every industry. Deutsche Bank understands the influence of a more digital world on its operating model and has embarked on a journey to becoming more technology-led. Our ambition is to be a leader in the area of digitalisation using the power of our data in order to understand customers better, make more informed decisions, further strengthen our control functions, and focus on our clients’ needs. This is a small snapshot of what we are doing: |
| Website: | https://www.db.com/company/en/digitalisation.htm |
Digital Strategy
Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.
| n.a. |
Digital Governance
Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.
| n.a. |
Digital Architecture
Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.
| n.a. |
Digital Processes
Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.
| n.a. |
Digital Organization
Type of control of the business units that the company chooses to implement digitalization.
| n.a. |
Digital Platform
Describes platforms that the company uses for implementation or as part of its digital strategy.
| n.a. |
Digital Tools
Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.
| n.a. |
Posts regarding Deutsche Bank
Posts regarding FinTech
How Deutsche Bank CDO deals with digitalization
How UniCredit CDO deals with digitalization
See also
See also (glossary External Digitalization):
- External Digitalization
- Accelerator
- BusinessTech
- Business Model
- Digital Hub
- Digital Mindset
- Disruption
- Ecosystem
- Game Changer
- Incubator
See also (glossary Internal Digitalization):
- Internal Digitalization
- Digital Strategy
- Digital Architecture
- Digital Factory
- Digital Governance
- Digital Organization
- Digital Processes
- Digital Transformation