VW Digital Transformation

VW Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following VW's Digital Transformation will be described in detail.


Company name:Volkswagen AG or in the international context Volkswagen Group
Description:World’s largest automobile manufacturer. With a view to the automotive industry, the company is also regarded as the company that enables the democratization of mobility. This is mainly due to its civic orientation and the size of the company.
Chief Digital Officer (CDO):n.a.

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Chief Digital Officer (CDO)


Social Media Chief Digital Officer (CDO)


External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Mobility services

Name:We Deliver (Own Company)
Description:We Deliver is an independent company of Volkswagen AG. The idea behind this company is to offer various delivery services, whereby the parked car always represents the place of delivery or the place where the service is carried out. Partners are already Jonny Fresh (mobile washing service) and MyCleaner (vehicle cleaning inside and/or outside). It is also possible to have online orders delivered directly to the car. All this is realised with the help of an app.
Competitor:Smart – Ready to drop

Driving technologies

Name:QuantumScape (Own Startup)
Description:Production of solid state batteries
Competitor:Ionic Materials
Competitor’s Website:https://ionicmaterials.com/


Name:We Share (Own Company)
Description:Company offers car sharing with electric vehicles. So far the offer refers however only to Berlin.
Competitor’s Website:https://www.car2go.com/DE/en/

Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

Name:Digital Lab (Berlin)
Description:The Digital Hub serves as a software laboratory. Software programs are developed there to advance the company’s IT technology. VW relies on both an agile start-up culture and pair programming. This means that two programmers work equally on one project. The aim is to achieve faster and also better results.

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.

Name:Volkswagen Future Mobility Incubator
Description:The Future Mobility Incubator supports founders from all over the world to promote and develop their innovative ideas around the mobility of the future up to market maturity.

Digital Subsidiaries

Name:VW Financial Services
Description:The aim of VW Financial Services is to provide its customers with fast, secure and transparent mobility in everyday life – especially with regard to financial aspects. Digitalization is also to be integrated in this respect. By 2020, all financial products and services should also be available online worldwide.

Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.


Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.

Description:The IDEATION:HUB sees its task in supporting the group across brands in the digital transformation and driving it forward. With regard to internal challenges, this means that the Hub is looking for start-ups that could help the Group implement these challenges. On the one hand, this is intended to drive VW forward, and on the other hand it gives start-ups the opportunity to cooperate with a strong and globally presented company.

Name:Volkswagen Digital Reality Hub
Description:Is an internal platform within the group that enables the prerequisites for cross-brand and cross-location cooperation using virtual reality technology.
This technology is used, for example, to simulate the exchange between different production and logistics employees in the virtual world, thus enabling them to improve their cooperation.
With the help of the platform, all VR applications, participants and tools for production and logistics existing in the group can be made available in a bundled form.


Apps of the corporate.
More about Apps can be found here in the glossary: App.

Google App Store:https://play.google.com/store/apps/developer?id=Volkswagen+AG

Further Apps

App name:Volkswagen We
Description:The app also makes the Volkswagen We customer portal available on the road. The app also allows mobile access to all Volkswagen We functions and services.

You can find more information about Volkwswagen WE here.
Google App Store:https://play.google.com/store/apps/details?id=de.volkswagen.volkswagen.we

App name:Volkswagen Connect
Description:The app makes it possible to get information about the vehicle, the logbook, driving behaviour, parking spaces, breakdown assistance, etc..
Google App Store:https://play.google.com/store/apps/details?id=de.volkswagen.vwconnect

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

Volkswagen Group IT Services Volkswagen Group IT Services concentrates on the entire IT operations of the Group. They ensure that software functions and is available on all the company’s necessary computers.

Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.

TOGETHER – Strategy 2025 With its Strategy 2025, the Volkswagen Group aims to meet the challenges associated with the new understanding of mobility. You can find out more about Strategy 2015 here.

Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.


Digital Architecture

Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.


Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.


Digital Organization

Type of control of the business units that the company chooses to implement digitalization.

Pair-ProgrammingAgile software development technique in which two programmers work together at one workstation

Working Groups:Working groups dealing with Blockchain Technologies.

Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.

RIOLogistics platform that aims to increase the overall efficiency and sustainability of transport and logistics.

Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.

VW2GODigital Solutions

Posts regarding VW

Posts regarding automotive industry

See also

See also (glossary External Digitalization):

See also (glossary Internal Digitalization):

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