HeidelbergCement Digital Transformation

HeidelbergCement Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following HeidelbergCement's Digital Transformation will be described in detail.

Overview

Company name:HeidelbergCement AG
Logo:Logo_HeidelbrgCement
Description:HeidelbergCement is a globally successful building materials group. The company is the world leader in aggregates, second in cement and third in ready-mixed concrete.
Website:https://www.heidelbergcement.com/en
Chief Digital Officer (CDO): Roman Lentz

Social Media HeidelbergCement

Blog:https://blog.heidelbergcement.com/en
LinkedIn:https://www.linkedin.com/company/heidelbergcement/?originalSubdomain=en
Youtube:https://www.youtube.com/channel/UCjqUeVfncDyRsDFDMYfItLw
https://www.youtube.com/user/HeidelbergCementCom
Twitter:https://twitter.com/the_hc_group?lang=en
Instagram:https://www.instagram.com/heidelbergcement_group/?hl=en
Crunchbase:https://www.crunchbase.com/organization/heidelbergcement-ag

Chief Digital Officer (CDO)

Name:Roman Lentz

Social Media Chief Digital Officer (CDO)

LinkedIn:https://www.linkedin.com/in/roman-lentz-70030a7/?originalSubdomain=en

External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

n.a.

Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Supporting in creating stable buildings and streets

n.a.

Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

n.a.

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.

n.a.

Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.

n.a.

Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.

n.a.

Apps

Apps of the corporate.
More about Apps can be found here in the glossary: App.

App name:OnSite by (HConnect)
Description:The app makes it possible to view and organize the concrete ordering process via the app.
Google App Store:https://play.google.com/store/apps/details?id=com.heidelbergcement.rmc.mycrete.us&hl=de&pcampaignid=MKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1
iTunes:https://apps.apple.com/de/app/onsite-by-hconnect/id1394075788?mt=8

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

n.a.

Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.

Digitalization in the operative business to realize the overall goal achievement.HeidelbergCement’s objective is the long-term increase of the company value through sustainable, profit-oriented growth.
The focus is also on quality and innovation, and above all that this can be offered at fair prices.
In order to achieve this, digitalization plays a decisive role in enabling efficiency in operating business and thus making a major contribution to achieving the Group’s overall objectives.

Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.

n.a.

Digital Architecture

Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.

n.a.

Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.

n.a.

Digital Organization

Type of control of the business units that the company chooses to implement digitalization.

n.a.

Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.

n.a.

Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.

UEBERBITHeiderbergCement’s digital marketing and communication platform is an important step towards the company’s digital transformation. It serves the company as a tool to simplify communication as well as content creation and publication for employees at very different company locations (even across national borders). Websites can, for example, be designed for the local web presence on the platform and adapted according to the general company guidelines. In addition, the workflow of various work processes as well as communication with the IT department is supported. In addition, there is the possibility to access common elements, such as internal recruiting or a database, which also ensures the exchange of information with regard to projects and similar plans.

Posts regarding HeidelbergCement

  • n.a.

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See also

See also (glossary External Digitalization):


See also (glossary Internal Digitalization):

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