MTU Aero Engines Digital Transformation
Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following MTU's Digital Transformation will be described in detail.- MTU Aero Engines Digital Transformation
- Overview
- External Digitalization
- Digital Unit external
- Digital Business Model (Value Proposition)
- Digital Accelerators
- Digital Incubators
- Digital Startups
- Digital Hubs
- Apps
- Internal Digitalization
- Digital Unit internal
- Digital Strategy
- Digital Governance
- Digital Architecture
- Digital Processes
- Digital Organization
- Digital Platform
- Digital Tools
- Posts regarding MTU
- Posts regarding HighTech
- See also
Overview
Company name: | MTU Aero Engines AG |
Logo: | |
Description: | A mechanical engineering company focused on the manufacture and maintenance of engines for commercial and military aviation. MTU is one of the world’s experts when it comes to the development, production and maintenance of aircraft engines. The company is also the technology leader in its field. |
Website: | https://www.mtu.de/ |
Chief Digital Officer (CDO): | n.a. |
Social Media MTU
Chief Digital Officer (CDO)
Name: | n.a. |
Social Media Chief Digital Officer (CDO)
LinkedIn: | n.a. |
External Digitalization
Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.
This is about answering the questions:
- How can I design my product range to inspire the customer? (Raise Net Promoter Score)
- How can I bring my products to market as quickly as possible? (Go-to-Market strategy)
Digital Unit external
Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.
n.a. |
Digital Business Model (Value Proposition)
A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.
More about digital business model can be found here in the glossary: Business Model.Bring people and goods fast to destinations globally
n.a. |
Digital Accelerators
Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.
n.a. |
Digital Incubators
Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.
n.a. |
Digital Startups
Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.
n.a. |
Digital Hubs
Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.
n.a. |
Apps
Apps of the corporate.
More about Apps can be found here in the glossary: App.
Google App Store: | n.a. |
iTunes: | n.a. |
Internal Digitalization
Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.
This is about answering the questions:
- How can I increase my productivity through even more digital processes?
- How can I increase my productivity through even more digital processes?
- How can I achieve faster results through even more digitalisation in the company?
Digital Unit internal
Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.
n.a. |
Digital Strategy
Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.
MTU’s corporate strategy focuses on profitable growth and customer satisfaction. This is to be achieved primarily through a balanced product range, the maintenance and expansion of technological leadership, and increased competitiveness (increased productivity and reduced tied-up capital). In the latter two areas in particular, digitization plays a major role. With a view to technological leadership, products, services and value creation in particular are to become more digital. If one considers the increased competitiveness, this is to be realized primarily through digitization and automation technologies. |
Digital Governance
Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.
n.a. |
Digital Architecture
Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.
n.a. |
Digital Processes
Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.
To drive the company forward, MTU relies primarily on 4.0 solutions. | -Technology 4.0 -Business 4.0 – Manufacturing 4.0 – Supply Chain 4.0 – MRO 4.0 |
Digital Organization
Type of control of the business units that the company chooses to implement digitalization.
Digital Transformation Program | MTU intends to further develop the development, production and maintenance of aero engines and, in this context, to lead the way in the field of digitization in particular. However, this is only possible if the company has the necessary employees and know-how. Therefore, the “Digital Transformation Program” is also intended to attract new skilled personnel in order to anchor the necessary digitalization skills in the company. |
Digital Platform
Describes platforms that the company uses for implementation or as part of its digital strategy.
n.a. |
Digital Tools
Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.
n.a. |
Posts regarding MTU
- n.a.
Posts regarding HighTech
How Thyssenkrupp CDO deals with digitalization
How MTU CDO deals with digitalization
How Siemens CDO deals with digitalization
How Linde CDO deals with digitalization
How Merck CDO deals with digitalization
See also
See also (glossary External Digitalization):
- External Digitalization
- Accelerator
- BusinessTech
- Business Model
- Digital Hub
- Digital Mindset
- Disruption
- Ecosystem
- Game Changer
- Incubator
See also (glossary Internal Digitalization):
- Internal Digitalization
- Digital Strategy
- Digital Architecture
- Digital Factory
- Digital Governance
- Digital Organization
- Digital Processes
- Digital Transformation