Bayer Digital Transformation

Bayer Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following Bayer's Digital Transformation will be described in detail.


Company name:Bayer AG
Description:A company of the chemical and pharmaceutical industry
First and to this day most famous product: Aspirin
Chief Digital Officer (CDO):Until 2017: Jessica Federer
Since then, Daniel Hartert has also taken on CDO tasks in his CIO position at Bayer AG.

Social Media Bayer


Chief Digital Officer (CDO)

Name:Daniel Hartert (Official CIO)

Social Media Chief Digital Officer (CDO)


External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Digital Farming

Company name:Xarvio (Own Company)
Description:Digital solutions for the agricultural sector
Competitor:Farmers Edge
Competitor’s Website:

Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

Name:Bayer G4A
Description:Bayer G4A (formerly Grants4Apps) was founded in 2013, originally with the goal of funding mobile apps in healthcare. However, as the healthcare industry has become increasingly digital, the company has evolved as well.
Today, G4A is a global team of intra- and entrepreneurs working with startups and healthcare technology companies. All this now with the goal of creating innovative solutions for the healthcare industry.

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.

Description:At Bayer, we are constantly searching for new technologies and creative approaches to develop more effective treatments against diseases affecting humans, plants and animals.
Research and innovation require an appropriate environment. The CoLaborator offers entrepreneurs and young life science companies suitable laboratory and office infrastructure and access to the company’s research expertise and infrastructure as well as a first point of contact in the search for partnering options in the pharmaceutical and agriculture industry.

Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.

Description:Central problem: Seeds and fertilizers are the two biggest cost factors in thelife of a farmer. As these are only available in large quantities, it is often necessary to take out loans. However, this is problematic for farmers as loans are very expensive. In fact, farmers are more inclined to save.

Mission: To lead small farmers out of poverty.
Solution my Agro: By developing a mobile platform, farmers can avoid taking out loans, save money and finance their farms themselves.
The whole thing works similar to a prepaid scratch card model when buying prepaid minutes for mobile phones. Farmers can pay in advance for fertilizer, seed and training packages by buying a myAgro card at their local village shop (from 50 cents to 50 dollars) and depositing their money into a return account by entering the scratch code.
After a few months of buying the scratch cards and gradual savings, myAgro delivers the fertilizer, seeds and training they paid for in time for planting time. This bankless savings program increases the average harvests as well as the net income of myAgro farmers.

Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.

Name:Open Innovation
Description:Bayer wants to improve people’s lives. Society faces major challenges in the future, particularly in the areas of nutrition and health. Bayer believes that great innovations can only be created through cooperation and collaboration.
With Open Innovation, Bayer is therefore concentrating on bringing together the brightest minds inside and outside the company to develop and advance new solutions in the health and nutrition sectors. The joint development is based primarily on the findings from Bayer’s own research and development activities. This shows that Bayer is pursuing a uniform, innovative approach with Open Innovation.


Apps of the corporate.
More about Apps can be found here in the glossary: App.

Google App Store:

Further Apps

App name:Farming’s Future
Description:Worldwide food security and sustainable agriculture: The new Farming’s Future App presents solutions for a better life through sustainable agriculture.
Google App Store:

App name:Agrar TV
Description:The app offers all current contributions from the Agrar TV Internet Mediathek. Thus the Agrar Magazin, with all important news all around the topics agriculture and plant cultivation as well as the most current contributions of the plant protection experts from the field, – fruit, vegetable, and wine growing can be regarded. Also on the way.
Google App Store:

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

Cube Tech FairInnovation platform, which also hosts the trade fair of the same name. Both serve above all to promote contact and exchange between high-tech start-ups and established companies. The focus is on products and solutions from the areas of blockchain, cyber security, artificial intelligence and sustainability. It is precisely because Bayer believes that innovation can best take place in an exchange between different thought leaders that the company is part of this network.

Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.

Science for a better lifeBayer pursues “Science for a better Life” with a focus on the life sciences, particularly in three different areas: Pharmaceuticals, Consumer Health and Crop Science including Animal Health.

Pharmaceuticals: We are seeking to contribute to medical progress through our focus on researching, developing and marketing innovative medicines that provide significant clinical benefit and value primarily in the therapeutic areas of cardiology, oncology, women’s health, hematology and ophthalmology.

Consumer Health: Increasing cost pressure on public health care systems and greater personal responsibility by consumers are increasingly putting the spotlight on the benefits of self-care. In addition, advancing digitization in the health care market necessitates an increased focus on digital products and services.
We are tackling these changes by reinforcing our core brands by investing in innovation and expanding our digital range, as well as our ecommerce activities.

Crop Science/Animal Health: The need for food, animal feed and renewable raw materials is growing worldwide. At the same time, however, the available arable land is limited and is increasingly endangered by the impact of climate change. In addition, there is growing demand for sustainable farming practices. This requires innovative solutions that can be leveraged to boost agricultural productivity and guarantee food security.
As part of our strategy to develop holistic solutions, we aim to build on our expertise in the integration of seed technology with chemical and biological crop protection. We are also driving digitization.
In the field of digital farming, we plan to develop a proprietary range of services with specific data models that simulate risk factors for crop disease outbreaks, among other things. Our goal is to provide farmers with tailored recommendations on the targeted and correct use of our products, thus helping them to improve their yields.
In line with our commitment to sustainable agriculture, we promote cost-effective and socially viable farming practices that use resources efficiently and protect the environment. By providing tailored solutions, we aim to help smallholder farmers in developing and emerging countries to optimize agricultural production and improve their living standards. 

More information can be found here.

Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.

Precision FarmingUse of data to continuously improve today’s modern agriculture. This means above all an agriculture that is more efficient and conserves resources.

Digital Architecture

Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.


Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.


Digital Organization

Type of control of the business units that the company chooses to implement digitalization.


Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.

XarvioDigital solutions for the agricultural sector

Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.


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See also

See also (glossary External Digitalization):

See also (glossary Internal Digitalization):

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