Lufthansa Digital Transformation

Lufthansa Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following Lufthansa's Digital Transformation will be described in detail.


Company name:Deutsche Lufthansa AG
Description:One of the first german airline companies
Chief Digital Officer (CDO):Christian Langer

Social Media Lufthansa


Chief Digital Officer (CDO)

Name:Christian Langer

Social Media Chief Digital Officer (CDO)


External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Bring people conveniently to all destinations globally


Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

Name:Logistics Tech Accelerator
Description:Logistics Tech Accelerator is an accelerator program focused on the logistics industry. It provides a framework to bring together experienced companies with start-ups. This benefits both parties.
By combining the know-how of the established companies with the agility and innovation affinity of the start-ups, the Logistics Tech Accelerator program focuses on digital change, how it is revolutionizing the logistics industry and how logistics companies can meet this change.
Through its subsidiary Lufthansa Cargo, Lufthansa has been part of this accelerator program since 2015.

Name:Aviation Blockchain Challenge
Description:Blockchain has been considered a very disruptive technology for some time now. Especially in the Travel & Mobility Tech scene, however, not all possibilities have yet been exhausted with regard to blockchain technology. LIH and SAP.iO have therefore launched the world’s first Aviation Blockchain Challenge and made it their task to win over the world’s most talented blockchain entrepreneurs and work with them on new business models. The combination of Lufthansa’s innovation ecosystem and extensive industry expertise as well as access to SAP Blockchain assets and mentoring enables the Aviation Blockchain Challenge and the idea behind this concept to become the focus of relevant decision makers. This is intended to develop and strengthen the blockchain business in the Travel & Mobility Tech area as well.

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.


Digital Subsidiaries

Name:Lufthansa Systems
Description:Lufthansa Systems sees itself as an expert in digital transformation in the aviation industry. Lufthansa Systems supports leading airlines in benefiting from digitalization. The company provides the necessary services to make flights even safer and more efficient with the help of up-to-date data. They also offer charts for navigation in the air and at the airport. In this way, they provide other airlines with tailor-made solutions to fully expand their connectivity in the air.

Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.

Name:Fleet Logistics
Description:Online ordering platform for international freight traders that enables them to book and manage 100% of their international and domestic shipments online.

Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.

Name:Lufthansa Innovation Hub
Description:The Lufthansa Innovation Hub forms the interface between the Lufthansa Group and the global Travel & Mobility Tech scene. They deal with new possibilities in the field of digitization – the “travel of tomorrow”, so to speak. Their goal is to discover everything that makes travelling more digital, networked and intelligent and then to transfer it to a new business for Lufthansa.


Apps of the corporate.
More about Apps can be found here in the glossary: App.

Google App Store:

Further Apps

App name:Lufthansa VR
Description:App that enables a virtual flight experience
Google App Store:

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

Lufthansa Industry SolutionsLufthansa Industry Solutions is a subsidiary of Lufthansa. As a service provider for IT consulting and systems integration, it supports its customers in the digital transformation of their companies.

Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.

Digitalization StrategyLufthansa believes that every company should have its own digitalization strategy. This is the only way to advance the digital transformation of the company.
Finally, in order to develop a digitization strategy, each company must define the key areas that are considered fundamental to digital transformation.
At Lufthansa, innovation, processes and technology are the three pillars of the digitalization strategy.

More information can be found here.

Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.


Digital Architecture

Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.

With regard to the company’s digital architecture, Lufthansa focuses on three different areas: product and service business processes and business with digital platforms.

Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.

Industry 4.0 / Internet of ThingsYou can find more information about the Internet of Things here.

You can find more information about the Industry 4.0 here.

Digital Organization

Type of control of the business units that the company chooses to implement digitalization.

OPSessionOPSession is the digitalization programme for the operational area of flight operations (also: Operations =OPS). The program deals with the ground, cabin and cockpit areas for all airlines of the Lufthansa Group.

Further information can be found here.

Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.

AviatarAVIATAR is an independent platform accessible to the entire aviation industry. It offers a comprehensive range of digital products and services for airlines, MROs (Maintenance, Repair and Operations), OEMs (Original Equipment Manufacturers) and lessors by combining multiple apps in one location. Each individual app already offers added value in its own version, but above all the interaction of these apps creates a unique service promise for the user.
AVIATAR’s cloud-based infrastructure ensures maximum data security for customer data (especially personal data), which also complies with European data protection requirements. In addition, a Software Development Kit is available to all airlines and potential partners.

Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.


Posts regarding Lufthansa

Posts regarding Logistics 4.0

See also

See also (glossary External Digitalization):

See also (glossary Internal Digitalization):

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