Thyssenkrupp Digital Transformation

Thyssenkrupp Digital Transformation

Digitalization is changing people's everyday lives as well as the economic environment in which companies operate. The digital transformation will describe the evolutionary process by which - in this case - companies adapt to this digital change. In the following Thyssenkrupp's Digital Transformation will be described in detail.


Company name:Thyssenkrupp AG
Description:The world market leader in steel technology
Chief Digital Officer (CDO):Axel Berger

Social Media Thyssenkrupp


Chief Digital Officer (CDO)

Name:Axel Berger

Social Media Chief Digital Officer (CDO)


External Digitalization

Digitalization is changing the demands that customers and suppliers, but also the market itself, place on the company. External digitalization is about how the company presents itself to the outside world and how it deals with these new requirements in order to be able to continue to operate successfully in the market.

This is about answering the questions:

  • How can I design my product range to inspire the customer? (Raise Net Promoter Score)
  • How can I bring my products to market as quickly as possible? (Go-to-Market strategy)

Digital Unit external

Describes own companies, which deal intensively with the topic digitization and promote this topic. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.


Digital Business Model (Value Proposition)

A business model describes how a company creates value, communicates that value and records it as revenue. Digitalization creates entirely new ways in which a company can create value that can be integrated into existing business models. Value proposition is the core of the business model, as it determines the benefits a company can offer its customers. Existing companies must therefore review their business models (in particular value proposition) and determine whether a new approach created by digitization should be used to increase the benefits for the customer.

More about digital business model can be found here in the glossary: Business Model.

Innovative solutions and technologies in the field of steel technology


Digital Accelerators

Accelerators are institutions which support companies, e.g. through consulting, training or personnel, so that they can develop as quickly as possible. Normally these are startups that are helped by Accelerators. In this cooperation, a company already established on the market is supported, which faces new challenges or has to grow into the digital transformation.
More about Accelerators can be found here in the glossary: Accelerator.

Name:Innovation Garage
Description:In order to actively shape the businesses, processes, products and business models of the future – which are often associated with digitization – a place is needed that provides the space, the atmosphere and the resources necessary to do so. The Innovation Garage offers this space for innovation.
This means that in the Innovation Garage the most diverse people from Thyssenkrupp come together and work in interdisciplinary teams on the technologies of tomorrow.

Digital Incubators

Incubators are facilities that create optimal conditions for a company to develop fully. Incubators are also usually associated with startups. In this context, incubators create optimal conditions for successfully integrating the changes associated with digitization into an existing company.
You can find out more about incubators here in the glossary: Incubator.


Digital Startups

Digital startups of the corporate.
More about Startups can be found here in the glossary: Startup.

Name:Peticore Systems
Description:Bei Peticore Systems handelt es sich um ein agiles Software-Unternehmen. Dieses hat es sich zur Aufgabe gemacht, auch dem Mittelstand den Zugang zu innovativen Technologien zu ermöglichen. Bei der Entwicklung dieser innovativen und zukunftsorientierten Technologien setzt Peticore Systems auf Erfahrungen im Bereich Hardware- und Softwareentwicklung, auf dem Gebiet der 2D bzw. 3D Visualisierung sowie auf Wissen im Bereich der VR/AR – Technologien.

Description:carValoo – Installing trust in vehicles
With the carValoo brand, thyssenkrupp offers a digital service for fleet operators. This enables an independent and complete digital usage history to be viewed for every kilometer driven. The service is manufacturer-independent, can be retrofitted and creates transparency from the first to the last kilometer.
Vehicles driven by different users often suffer damage that cannot be attributed specifically to them. Especially for car sharing providers, taxi companies, car and commercial vehicle rentals or lessors, it is costly and often unsuccessful to allocate unrecorded damage to a user and thus to get it reimbursed according to the causer. Our service reliably detects damage and records unusual use of vehicles. In this way, the cost of deductibles for fleet operators in the event of vehicle damage can be significantly reduced.

Digital Hubs

Digital Hubs are outsourced premises of a company in which innovations are dedicated to the topic of digitization. By means of other work processes and unfastened corporate structures, the networking of internal and external expertise is intended to create digital innovations that drive the company forward.
You can find out more about Digital Hub here in the glossary: Digital Hub.

Name:TechCenter Additive Manufacturing
Description:Agile startup, which has at its disposal the experience and know-how of the large corporation (Thyssenkrupp). The start-up has expertise in the areas of production, technology, innovation and sustainability.
Through the combination of Thyssenkrupp’s knowledge and the agile start-up environment, the TechCenter Additive Manufacturing has set itself the task of implementing new innovations for customers. While the central hub is located in Mühlheim an der Ruhr, there is also another branch in Asia.
Website:n.a. (German website only)


Apps of the corporate.
More about Apps can be found here in the glossary: App.

Google App Store:

Further Apps

App name:Thyssenkrupp 3D models
Description:The app allows you to explore 3D models of newly developed machines and plants.
Google App Store:

App name:Thyssenkrupp Hohenlimburg
Description:The app allows communication and interaction with Thyssenkrupp specialists.
Google App Store:

App Name:Packaging Steel
Description:Die App ermöglicht einen schnellen und einfachen Zugriff auf alle Daten rund um rasselstein®, den Premium-Verpackungsstahl von Thyssenkrupp.
Google App Store:

Internal Digitalization

Refers to the digitization of internal company structures and processes. Here, the digitization of the company's own product and service chain is at the forefront.

This is about answering the questions:

  • How can I increase my productivity through even more digital processes?
  • How can I increase my productivity through even more digital processes?
  • How can I achieve faster results through even more digitalisation in the company?

Digital Unit internal

Describes internal company departments or even a direct subsidiary that deals intensively with the topic of digitization and drives it forward. Digital Unit external and Digital Unit internal cannot always be clearly separated from each other.

Innovation Cluster “Digital FactoryThe Digital Factory offers a place within the company where current and future projects, mostly within the framework of digitization, are promoted.

Digital Transformation Office (within Thyssenkrupp Materials Services)The Digital Transformation Office bundles all projects and approaches related to digitization. Teams of IT experts, engineers and business coordinators work on various digitization projects under the direction of Axel Berger – the company’s CDO. The corresponding projects result directly from the core business of Thyssenkrupp Material Services and are also intended to promote them.

Material Services is the part of the company that focuses on the materials business.

More information on Thyssenkrupp Material Services can be found here.

Name:Digital Sales Lab
Description:As the Digital Sales Lab (DSL) we are thyssenkrupp’s group-wide sales excellence and digital marketing unit. We are the global sparring partner for the execution of sales excellence and strategy projects, the development of customer analytics and platforms, as well as the implementation of digital sales and marketing solutions. We bring together state-of-the-art methodology with best-in-breed technology and effective execution to drive customer-centric transformation, solve complex business challenges, and create sustainable top and bottom-line impact.
Website:Digital Sales Lab
Linkedin:Digital Sales Lab on LinkedIn

Digital Strategy

Describes the strategy, i.e. the long-term behavioural plan, of how a company wants to implement digitalization within the company.

Engineering. Tomorrow. Together. The company defines the community as well as the opportunity to learn from and support each other as the driving force to develop and drive innovation and be successful as a company.

You can find more information here.

Performance first”, “flexible portfolio” and “efficient organization”With regard to its strategic orientation, the company relies on three basic principles: “performance first”, “flexible portfolio” and “efficient organization”. This is intended to improve the company’s performance and create all the framework conditions necessary to successfully develop its businesses and assume market leadership.

More detailed information on the three basic principles can be found here.

Digital Governance

Digital Governance ensures that the digital strategy is properly implemented. And - vice versa - governance should serve to support the alignment of the digital architecture. It refers to the management and interaction with employees in connection with the implementation of digitalization in the company.

Central Governance in the IT

Digital Architecture

Digital Architecture describes the structure of corporate structures and areas that the company uses to implement digitalization in the best possible way.

Newly created unit Group Process and Information Technology (GPI)Decides together with business, regions and stakeholders over IT-Architecture

Digital Processes

Digital processes refer to processes that the company uses to implement digitalization. Based on this, it is used for the internal digitalization. Usually they are implemented based on a business process map on different levels (e.g. level 1-5). Processes designed on level 1 are End-to-End (E2E) processes. Business Process Management (BPM) is the methodology to design and manage digital processes.

DigitalizationYou can find more details about the term digitalization here.

Banking 4.0You can find more details about the term Banking 4.0 here.

Digital Organization

Type of control of the business units that the company chooses to implement digitalization.

Work bilaterally or trilaterally

Beyond ConventionsGroup of five companies looking for start-up-partners with the help of challenges

Digital Platform

Describes platforms that the company uses for implementation or as part of its digital strategy.

Verimi Platform with associated app that allows you to create an account and securely store personal information on it. Thus you can identify yourself online with this Koto and also pay.

Digital Tools

Describes tools (e.g. programs) that the company uses to implement or within the framework of the digital strategy.

Digital platform toiiThe name of the platform already makes the field of application clear: Industrial Internet of Things. With the help of Toii, machine parks can be completely digitally networked. Due to the high scalability of the platform, it is interesting for all companies dealing with the topic Industry 4.0.

AlfredAI solution based on Microsoft Azure, which supports the company in the area of “intelligent logistics”. Especially with regard to materials trading, AI is a technology that will determine the competitiveness of companies in the future.
First of all, Alfred is to be used primarily to optimize transport routes.
In addition, Materials Services will be able to make various processes along the supply chain more flexible in the future (to be implemented in the medium term). This should make it possible, for example, to adapt customer requirements to the speed of delivery and to take better account of pricing or material quality.

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See also

See also (glossary External Digitalization):

See also (glossary Internal Digitalization):

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